About Us / Self Publishing, Inc.

Ron Pramschufer
Ron Pramschufer
has been in or around the printing and publishing industry for over 40 years. His experience, including working in the pressroom, bindery, production office and estimating department helped give him a firm foundation to build on when he entered sales and management. He was a partner in a small press publishing company in Annapolis, MD in the late seventies and co-invented and marketed two controversial political board games which sold over 100,000 copies in the early eighties.

Moving from his home state of Maryland to New York City after his game experience, Ron sold printing services primarily to small and mid-sized book publishers for over a decade before founding RJ Communications, with an old friend. Ron recognized the potential of the Internet very early as a powerful communications tool. In 1997 he started one of the first printer related websites, www.rjcom.com, which catered to the professional print buyer. This evolved into www.BooksJustBooks.com and more recently www.selfpublishing.com which target the print buying novice, primarily self-publishers. All three sites are still operating successfully and SelfPublishing.com was named as one of Writers Digest's, 101 Best Websites for Writers in 2006. Having swung almost exclusively into self publishing services, the name RJ Communications, LLC was officially changed to Self Publishing, Inc. in 2009.

Educating the novice print buyer has been a top priority from day one. To help address this issue, Ron co-authored the popular title Publishing Basics- a Guide for the Small Press and Independent Self-Publisher, now in its Fourth Edition with a changed subtitle, Navigating the Self Publishing Minefield. He is the organizer of the Publishing Basics Newsletter where he writes a sometimes controversial Ask Ron column which addresses various aspects of the publishing process. Since its inception, RJ Communications, and now Self Publishing, have helped thousands of customers print over 100 million books.

Ron is married and has three children and two grandchildren. His daughter, Stephanie, is a second grade reading specialist and self-published her first three children's book in the Oliver the Clownfish series. Matthew, his oldest son, owns a website design business and Erik, the youngest, a recent graduate of Ohio Wesleyan University, is headed to law school in the fall. Grandkids, Wyatt and Katelyn both recently turned five and get ready to enter kindergarten in the fall.


Dana ColeHi, my name is Dana Cole. I'm a partner here at Self Publishing, Inc. Before joining Self Publishing, Inc., I was vice president of production and planning at Abbeville Press, New York City, where I worked for 16 years doing just what you are doing now, buying printing and handling book projects from start to finish. My career in publishing began at Alfred A. Knopf in 1979. My experience at Knopf was all one-color books and at Abbeville it was all 4-color books so it's great fun to be able to assist Self Publishing, Inc. customers with both. The children's book program is really exciting for me and I am the one who oversees our illustrators and will be happy to work with you to get your manuscript ready to illustrate if it is not already. There are so many great books out there dying to get to the market, they just need you to publish them. Feel free to contact me if you have any production questions. I can be reached at Dana@selfpublishing.com. In addition to books I love cross-country skiing and sailing and I'm a super-big dog person, the "mom" to two PBGVs (Petite Bassett Griffon Vendeen), Clancy and Chowder.


Jonathan GulleryMy name is Jonathan Gullery and I was born and raised in New Zealand, and received my background in graphics from an apprenticeship in the newspaper industry there.

I arrived in New York in the early 80s and continued a career in design with a Mac Plus (and no hard drive!). Since that time I’ve worked mostly free-lance until teaming up with Self Publishing, Inc. to create Budget Book Design in 2002. Budget Book Design has evolved into the design department of SelfPublishing.com and since then I’ve designed nearly 1,000 books, everything from relatively simple novels to lavish presentation volumes including cookbooks, poetry, family histories, children’s picture books and coffee table art books.

Although I use state-of-the-art equipment I still believe that providing old-fashioned customer service is the best way to successfully compete in our digital world. Feel free to contact me at Jonathan@selfpublishing.com.


Jacki Lynch My name is Jacki Lynch and have been with Self Publishing for over eight years. I am the voice you hear when you call in and I am Ron's assistant. If you have all your files ready and need help with your printing purchase order, I am the one to ask for help. Or, contact me if you need assitance ordering a reprint.

I am a New Yorker's New Yorker. You will be able to tell by my New York accent. I am a graduate of Northern Arizona University with a Bachelors in English. I have spent most of my working years in the publishing industry starting with John Wiley & Sons. I love books, especially Children's books. I am just a big kid. In addition to working at Self Publishing, I spend my free time reading, taking care of my 3 dogs, Jake, Sunny and the baby of the family, Rocco, and trying to grow the perfect rose garden. Feel free to contact me at Jacki@selfpublishing.com if you have any questions about creating your paperwork for your print order.


Ed Matte

My name is Ed Matte and I am the "eBook guy" at Self Publishing. I have been involved in the printing industry for nearly 50 years. My career started as a cameraman and later I worked as a four color stripper and color scanner operator. My clients have included many high end ad agencies and Fortune 500 companies. A Photoshop user since the mid nineties, I have specialized in photo manipulation and color correction and have taught classes in Prepress at Mass Art in Boston and Montserrat in Beverly, Mass. Currently I am devoting my time to Epub conversion, optimizing clients' files so that they look their best on the many ereaders now available. I live in Massachusetts with my wife of 40 years.


Vince Pannullo Vincent Pannullo was raised in Brooklyn, New York. His love of design began at the early age of 14, when he started his own company designing movie star posters. With an entrepreneurial spirit, young Pannullo would come into Manhattan on weekends to sell his posters. After leaving school, Pannullo followed his passion and has been in the printing, pre-press, graphic design and production industry since the early 80's. He excelled in these areas, gaining a reputation as a wiz at adobe illustrator, photoshop, quark, In-Design, etc. In such demand for his creative and technical skills, attention to detail, as well as his easy manner and candor when dealing with clients, Pannullo has worked with the likes of Doubleday Publishing, Random House, Modern Publishing, Time Warner Inc, Estee Lauder, Dolce & Gabanna, Giorgio Armani, Tumi, Victoria's Secret, Tommy Hilfiger, Tiffany&Co., Macy's, Jones NY, NY&Co., Bmg, Guerlian, Samsara, Burberry, Stussy, Calvin Klein, Escada, RCA, TV Guid.

With over 350,000 print and design jobs in his repertoire, Pannullo brings to the self-publishing table, vast expertise, and years of experience, customer service second to none and an innate creativity that can't be learnt. Know that your book will be in safe hands under the watchful eye of Pannullo; and if you happen to catch him on the phone, get ready for a fun conversation.


Bob Powers

My name is Bob Powers and I am a Book Coach at Self Publishing. My career in printing started over 40years ago in the Baltimore area. I moved to Delaware and live in a resort area. Once I settled at the beach, I contacted Ron Pramschufer and Dana Cole, owners of Self Publishing. We have worked together for many years in the printing industry and began work for Self Publishing in 2004.

I spend most of my time working on our THOR program and am available to answer questions or address any concerns that you may have with our POD program.