In book publishing, there's no such thing as "build it and they will come" unless you already have a platform and an audience primed and ready to buy. For most authors, building a following takes time, and that’s why marketing is a critical part of the book publishing process. The good news is that the self-publishing industry is growing,...
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Marketing
The 14 Best Writing Apps for Android in 2024
If you're looking for the best writing apps for Android, we've hunted far and wide to find the top ones so you can capture your ideas on the go. As most writers are aware, you never know when inspiration is going to strike. And you need to have something by your side to capture those ideas before they leave your mind. That's where writing apps...
150 Book Marketing Ideas for Every Author
Book marketing… some authors shudder at the concept, and reasonably so. Marketing your book can be terrifying, especially if it pulls you out of your comfort zone and into uncharted territory. You’ve just written a book and courageously shared your words for all the world to see. That in itself is a fear many don’t conquer! And now, you’re...
How to Create a Successful Author Media Kit in 2024
Your author media kit, or press kit, is a thought-out, tangible way to promote yourself and your book with the intention of landing some form of publicity. And today we're going to help you create a successful one. When creating your author media kit, it’s crucial to first consider your audience. Just as your book proposal is not for your...
What Is a Lead Magnet? Examples + 15 Ways to Make One
A lead magnet has the power to exponentially increase your audience for your business. It gives you incredible outreach, enhances your brand authority, and gives a massive boost to your conversion rates. Whether you're looking for more clients for your B2B brand, or are an author trying to use your book to grow your business, implementing an...
The Ultimate Lead Magnet Guide: 15 Tips to Grow Your Business
A lead magnet has the power to exponentially increase your audience for your business. It gives you incredible outreach, enhances your brand authority, and gives a massive boost to your conversion rates. Whether you're looking for more clients for your B2B brand, or are an author trying to use your book to grow your business, implementing an...
How Do Amazon Pre-Orders Work?: 3 Simple Tips for Success
One of the major benefits that comes with marketing is providing readers the option to pre-order on Amazon. Listing your book for pre-order helps in two key ways, which we get into in this article.
How to Become a New York Times Bestseller: The Bestseller List Explained
Many writers want to learn how to become a New York Times bestseller. And clearly, you feel the same, or you wouldn't be here! But what makes a book a New York Times bestseller? And is it even worth it to get on the list? Being a bestselling author can mean future book contracts, speaking gigs, recognition for your work, a sizable passive income...
How to Promote a Book: 18 Creative Book Promotion Ideas
Writing a book is a lot of work. You spend all the time to get your book published, thousands of dollars in outsourcing for the cover, editing, formatting...and then launch! But after the big buzz wears down, if you don't know how to promote a book, your book will sit on Amazon like a ship that just lost its engines - lost and drifting in a sea...
Amazon Book Ads: How to Increase Book Sales in 2023
Amazon book ads can be the secret sauce behind book sales. For authors who self-publish and have full control over their marketing, using Amazon book ads may seem like an obvious choice. But actually succeeding at using ads on Amazon can feel daunting at best. That's what we're here to help you with today. Ads are a crucial selling point for your...