4.) Self-Publishing Book Distribution & Marketing

Step four of the self-publishing process

Searching for the perfect book distribution channel for your self-published book is not unlike searching for the Holy Grail. Unless you have a marketing plan and a fair amount of money behind you, and in many cases, access to media and traditional bookstore distribution, sales will be a disappointment. This is not to say you won't be successful. It's just to say that you are going to most likely be swimming against the tide trying to distribute and market books in a traditional manner. The one thing that I am absolutely positive of is that there is no easy way to sell books and there is definitely no one place you can throw money, and expect your books to disappear. Your success is going to be directly related to the effort you put in to selling your book, no matter what programs you select. If you don't want to put in the time and effort to market your books, don't buy too many copies. 100 books sold are better than 1000 books in your closet.

SELFPUBLISHING.COM FEATURED PROGRAMS

1001 Ways to Market Your Book

1001 Ways to Market Your Book

If you haven't done so already you need to buy a copy of this book. Some of the information is a little dated but for under $30 a great place to start.
 
Thor Distribution

Thor Distribution

Inclusion in the Ingram database as a POD title is at the center of Thor. This one program will make your book available to a network of 20,000 retail stores including Amazon.com and BN.com. This is designed to complement traditional distribution and to help you sleep at night, not worrying about "getting in" the bookstores. It is an inexpensive distribution starting place. In addition to POD distribution, Thor provides the self-publisher:

  • Low priced ultra-short-run printing
  • Free author controlled title website
  • Earn $$$ with automatic inclusion in SelfPublishing.com affiliate program
  • Discounts on trade show opportunities
 
Book Marketing Basics

Book Marketing Basics

Greetings! I'm Ellen Trachtenberg, a book publicist with more than 20 years of publishing industry experience. I've recently partnered with SelfPublishing.com to provide personalized marketing services to their clients.

My goal is to level the playing field for self-published authors by equipping them with some of the same strategies employed by the marketing departments at trade publishing houses and boutique publicity firms, and to do it in an efficient and cost-effective way.

My focus is on Internet-based marketing. I'm a social media maven and would love to help you become a savvy Facebook and Twitter user (not to mention the latest applications), finding the best ways to draw attention to your work digitally.